In a not so surprising move, Disney decided to officially join the daily deal market, by launching Disney Family Deals (www.disneyfamilydeals.com).
The website has already gone live and offers exlusive daily deals for the whole family.
Discount offers include Disney merchandise and deals for fans of the brand, as well as “local” deals for those who seek our area related events, services or products to buy.
It appears that things like Mickey Mouse home decor to trips to one of their resorts will be some of the common items that Disney Family Deals will offer.
While it is certainly the right way to go for such a powerful brand, one cannot help but wonder how they will keep it current and not go into a rut.
Whithout a doubt, it' s one of the most interesting entries into the daily deal industry.
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