Two Young Entrepreneurs from Leeds, West Yorkshire have created a unique car buying website – Carherd.com.
The twist that CarHerd.com has over other car buying sites in the marketplace is that the vehicles are sourced new, from dealers across the UK in bulk, making them much cheaper.
This takes advantage of the ‘Group Buying’ phenomenon, which is sweeping the globe through the power of the internet.
CarHerd.com applies this strategy to higher value assets to further quench the needs of the ‘savvy saver’ consumer.
New Car buyers are now given the option to purchase a vehicle through CarHerd.com, as opposed to going direct to a car dealer. CarHerd.com negotiates a greater discount with a dealer on behalf of a group of buyers, reducing the price of new vehicles significantly.
Buyers still deal with car dealers direct and have the luxury of test driving their car, speaking with the manufacturer sales staff, and negotiating their ideal specification.
“The consumer now has the power, within modern day sales – thanks to the price comparison and daily deal sites. Companies now have to monitor the market and pivot their strategies to stay competitive. Potential customers are more likely than ever to spend time researching the best deal on a service or product. We believe leveraging the power of a group of buyers will be the future of car buying” explained Oliver Todd, co-founder of the new website.
Mark Heptonstall and Oliver Todd (aged 31 and 22 respectively), who came up with the idea in late 2011 also have other Companies together, within the Renewable Energy and asset brokering sectors.
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