22. November 2012

NEW eDEAL ASSOCIATION UNVEILED
Global Daily Deal Association evolves to unite diversifying industry

The eDeal Association (eDA), the first trade organisation for the ‘deals’ industry, has been announced today after a comprehensive audit, review and rebranding exercise. 

Previously operating as the Global Daily Deal Association (GDDA), the eDA has been developed in response to increasing diversification of the industry.    

The new association also reflects detailed feedback from the GDDA Members’ Day in London last month, which saw international industry leaders worth over £1 billion gather to discuss the most important issues facing the sector.

Participants’ identified a growing and diversifying industry that focused on more than just ‘daily deals’. Businesses that were once daily deal providers had shifted their services to include other aspects of the e-Deal industry; changes that needed to be reflected in the industry’s global trade association.

“The daily deal industry has changed dramatically since the founding of the GDDA in April 2012. As the established voice of the deals sector, it is vital that we broaden our remit to cover the whole e-Deal industry to better serve the changing needs of our members,” says Stavros Prodromou, Director of the eDA.

​Founding member of the GDDA and CEO of DiscountVouchers.co.uk, Gerard Doyle, supports the changes to the association, “The industry now includes all manner of daily deal, flash sales, coupons, and social commerce platforms. By rebranding and adapting our mission, the eDA is in a better position to support its members. We have to overcome the stigma surrounding daily deal providers through positive changes to regulation and education brought about by the association,” says Gerard.

The eDA not only offers membership to those within the deals sector but also to suppliers of the industry, including white label, email marketing and mobile payment companies.

“The eDA opens up opportunities for industry leaders to share our expertise with others in the sector. The new look is a positive change in order to more accurately represent the evolving industry, ensuring deal providers and publishers receive quality education and best practices,” says Peter Casey, MD of Europe for NimbleCommerce, the leading local marketing and e-commerce platform. 

The eDA aims to provide members with education, innovation and regulation to ensure the deals industry grows with integrity.

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31 July 2012
 

Nectar, Trinity Mirror, Johnston Press & Today’s Great Deal Sign up to Global Daily Deal Association


High-profile deal providers join industry trade association
 

Nectar Daily Deals, Trinity Mirror, Johnston Press and Today’s Great Deal are the latest industry players to join the Global Daily Deal Association (GDDA).

Nectar, the UK’s most popular loyalty card, signed up to the GDDA and its industry Code of Conduct before launching Nectar Daily Deals earlier this month.

The points programme is joined by Trinity Mirror’s deal site happli, Deal Monster from Johnston Press and TodaysGreatDeal.com, who all joined the trade association in July.

Nectar Marketing Director, James Frost, says; "With over 18.5 million collectors in the UK, Nectar is a hugely trusted brand and so it's important that we operate in an honourable and respectable way. We very much welcome the introduction of the Global Daily Deal Association and its Code of Conduct in establishing a stronger and more trusted deals market in the UK."

“Happli’s success relies on the established relationships that Trinity Mirror has with SME advertisers and existing customers, both nationally and regionally; we are differentiated by a customer experience that is second to none and joining the Global Daily Deal Association is an extension of the commitment we have made to building a top-quality daily deals business,” says Dave Raywood, happli's Managing Director.

DealMonster MD, Jason Rewse-Davies, says; “We are very close to our local markets and value our supplier and consumer relationships highly. The Global Daily Deal Association provides a great forum for discussion and, through initiatives such as the Code of Conduct, sets a benchmark for the daily deal industry which is very much in line with our core values.”

"Every industry needs a code of conduct and at the very least a forum to discuss how to improve the service we provide. We're pleased to be part of the Global Daily Deal Association, which is certainly a step in the right direction for this industry. By committing to basic parameters we can instil confidence in deal providers and confidence in the industry. The result will be a sustainable business model and an industry that will become an asset to the ecommerce market," says Ron Morrison, Director of Today's Great Deal.

The GDDA was set up following huge demand at the DD Summit Europe in March. The organisation aims to bring together daily deal providers from across the world to collaborate on industry initiatives and standardise approaches to this new and rapidly expanding sales channel.

The trade association has already announced the industry’s next big event, the Global Deal Deal Expo, which will be held in London from 29-31 October this year.

 

 

 

4 July 2012

FIRST GLOBAL DAILY DEAL EXPO ANNOUNCED

Two-day industry event to be held in London from 5 – 6 March 2013

The Global Daily Deal Association (GDDA), the trade organisation for the daily deal sector, has confirmed details of the first Global Daily Deal Expo.

The industry conference and trade show will be held on 5th and 6th March 2013 in London.

The first day will be dedicated to GDDA members who will have the opportunity to discuss the development of the trade association and the recently launched Code of Conduct.

The event promises a line-up of top keynote speakers, industry-specific workshops and B2B networking opportunities over the three days.

Already confirmed to speak at the event are Mikal Belicove of Entrepreneur.com, Fabian Heilemann from Google-owned Dailydeal.de, Gerard Doyle of DiscountVouchers.co.uk Mathias Jacobs of Dealcollector.co.uk, Peter Casey from NimbleCommerce, Gene Murphy from Redeem&Get and Jason Keiles of Group Commerce.

Following on from the success of the DD Summit Europe, which brought together key players from across Europe earlier this year, the Global Daily Deal Expo will provide a platform to share best practice and discuss the challenges facing the burgeoning industry.

The Expo will include a comprehensive conference programme with keynote speakers from the biggest brands in the daily deal industry, workshops with industry experts, a trade show arena to showcase new developments and technology updates and a number of formal and informal networking opportunities.

The Global Daily Deal Association was founded following an overwhelming call for action from delegates at the DD Summit Europe, who felt a trade association for the industry was long overdue.

The association is the only one of its kind and aims to provide one voice for the fast-paced daily deal industry. The GDDA has already launched a voluntary Code of Conduct to help improve accountability and sustainability within the industry.

“I’m delighted to announce details of the first Global Daily Deal Expo in London. The DD Summit was an unprecedented success and feedback confirmed that there is huge demand from the industry for this type of event,” says Stavros Prodromou, CEO of the GDDA.

“The Expo will build on the success of the DD Summit Europe, taking it to the next level; this will be the biggest event the daily deal industry has seen and the perfect opportunity for anyone involved in the sector to network, hear about new developments and find out what their competitors are up to,” continues Stavros.

To book a place or find out about exhibiting at the Expo, go to globaldailydealassociation.com/expo/

 

 

 

 

 

 

 

23 May 2012

GLOBAL DAILY DEAL ASSOCIATION REVEALS SIZE OF UK INDUSTRY


Trade body provides insight into daily deals industry ahead of tonight’s Apprentice task  

As Lord Sugar’s final seven candidates enter the booming daily deals industry for a day, the Global Daily Deal Association (GDDA) reveals the extent of this expanding sector for the first time.

In the first quarter of 2012, the three industry leaders alone sold a staggering 3.8 million coupons, generating an estimated £184 million in revenue in just three months.

Figures from Groupon, KGB Deals and LivingSocial reveal UK consumers have saved £83.7 million through daily deals since January this year.

Despite the current economic climate, in March mobile commerce increased by 254 per cent compared to the same time last year, whilst e-commerce spending in the UK increased from £5.64 billion in April 2011 to £5.7 billion last month.

“There are 105 daily deal providers currently operating in the UK, but this is a very dynamic industry and every month we see new businesses setting up and others disappearing,” says Stavros Prodromou, director of the Global Daily Deal Association.

“The daily deal industry may be relatively new, but it has proved to be hugely lucrative for those businesses that get it right. Our challenge now is to make it sustainable, and we can do that by ensuring the model works for both consumers and merchants,” continues Stavros.

“The GDDA has been set up to bring the daily deal industry together, so for the first time we can work together to standardise approaches and find common solutions to the issues we are facing.”

 

 

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09 May 2012

TRAVELZOO, TIME OUT &  DISCOUNT VOUCHERS,  JOIN GLOBAL DAILY DEAL ASSOCIATION


Key industry players sign up to first daily deal trade association  

Established daily deal providers Travelzoo, DiscountVouchers and Time Out are some of the first industry players to join the Global Daily Deal Association (GDDA).

Also amongst the first to sign up to the trade organisation are Mumsandme, deal aggregator Bownty.com as well, Ohmydeal.fr, Deindeal.ch, Dailydeal.de, SweetdealGroupesales.de, Redeem & Get, Dealgecco.com & Groupcommerce.com across Europe.

Set up following huge demand at the DD Summit Europe in March, the new trade body has been established to bring together daily deal providers from across the world to collaborate on industry initiatives and standardise approaches to this new and rapidly expanding sales channel.

The organisation’s first task is to develop a voluntary code of conduct which all members will be expected to adhere to. It will also work to produce industry reports and coordinate conferences and networking events for members to share best practice, building on the success of the first ever DD Summit Europe.

“I am delighted to welcome such key industry players as the first members of the GDDA. This is a fast-paced industry that until now has been very disparate. By signing up to the GDDA our first members have demonstrated their commitment to building an accountable and sustainable industry,” says Stavros Prodromou, director of the GDDA.

“We all know there are many issues facing the daily deal industry, and our members are committed to working together to find common solutions,” continues Stavros.

Daily deals have had a huge impact on consumer spending habits since they took off just two years ago. In the UK alone, consumers spent nearly £300 million on daily deal sites in just six months last year (July-Dec 2011).

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29 March 2012

FIRST EVER ASSOCIATION FOR GLOBAL DAILY DEAL INDUSTRY LAUNCHES

‘Global Daily Deal Association’ to unite industry for the first time'

 

The Global Daily Deal Association (GDDA), the first trade organisation for the burgeoning daily deal industry, launched today in the UK.

Following huge demand at last week’s successful DD Summit Europe, the new trade body has been established to bring together the thousands of daily deal providers currently offering discounted goods and services to consumers across the globe.

The association is the first of its kind and aims to provide one voice for the dynamic and currently disparate daily deal industry, which includes major players such as Groupon, kgbdeals and Living Social.

Daily deals have had a huge impact on consumer spending habits since they took off just two years ago. In the UK alone, consumers spent nearly £300 million on daily deal sites in just six months last year (July-Dec 2011).

Led by daily deal expert Stavros Prodromou, the GDDA’s first role will be to work with the industry to establish and agree a code of conduct.

“This industry is very young and has grown at a phenomenal rate, but a trade association is long overdue,” says Stavros Prodromou, director of the newly established GDDA.

“The first ever DD Summit Europe was a fantastic forum for discussion, and a great starting point for the Global Daily Deal Association. We know there are many issues facing the daily deal industry; there has been a lot of negative press and industry successes and failures have been widely publicised. Now, for the first time, we will be able to work together to find common solutions,” continues Stavros.

The GDDA will bring together daily deal providers from across the world to collaborate on industry initiatives and standardise approaches to this new and developing sales channel. The organisation will also coordinate conferences and networking events for the industry to share best practice, building on the success of the first ever DD Summit Europe.

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About the Global Daily Deal Association

The Global Daily Deal Association (GDDA) is the trade association for the international daily deal industry.

Founded by daily deal expert Stavros Prodromou, the GDDA brings together thousands of daily deal providers to collaborate on industry initiatives.

The GDDA works with the daily deal industry to standardise approaches to sales and marketing and coordinates conferences and networking events for the industry to share best practice.

To find out more and to register your interest here

 

 

 

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